I began my career at The Walt Disney Company rising quickly through the ranks to become Managing Producer. In that role, I developed and executed video product strategy for the Interactive Division’s first foray into original video content. Collaborating with so many talented colleagues —from the Muppets to a “desperate housewife” — to meet fast-paced advertiser (Gap, Target, Chevy) needs and high-quality product standards. I learned from the best and developed my work style.

Recruited from Disney to become Director of Video at Edmunds.com — a leading car shopping platform — I oversaw the production of thousands of editorial and branded videos across all digital properties. While providing strategic direction and management oversight, my team and I focused on high-quality, scalable formats tailored to all major social platforms to build brand/audience engagement.

Led diverse groups of internal and external stakeholders, production companies and agencies bringing siloed teams together with a very calm and effective demeanor

Managed teams of in-house content creators mentoring full-time staff and freelancers ranging from 5-20 people through meticulous attention to detail, sensitivity to personalities, and innovative thinking

15+ years developing performance-driven video product strategy, partnering with executives to balance fast-paced advertiser (Gap, Target, Chevy) needs, maintain high-quality product standards, and meet audience demands

Produced thousands of editorial and branded videos across broadcast & digital platforms, creating steady pipelines of content balancing deadlines, budgets, and technology innovations with storytelling needs