🎡 festivyl
YouTube Promo Analysis
June 3–8, 2026 · 3 promotions · All paused · Audience Growth
Total spend
$123.12
309 subscribers gained
$123.12
Total Spend
3 promotions · all paused
57,223
Impressions
$2.15 per 1,000
1,262
Views
2.2% avg view rate
309
Subscribers
$0.40 avg per sub
$0.29
Best Cost/Sub
RWRF single
19
Follow-on Views
↑ up from 2
Subscribers by video
Cost per subscriber
All promotions — sorted by subscribers · all paused
"Rich With Real Friends" single is out now everywhere
most subs
best cost/sub
best view rate
Rich Spirit album drops June 12, 2026, wherever you stream music.
9,184
impressions
484
views
135
subs
5.3%
view rate
17
follow-on
Turns out real friends are the real flex
2nd most subs
Rich with Real Friends out now. Rich Spirit drops June 12.
29,844
impressions
347
views
120
subs
1.2%
view rate
2
follow-on
Are Zach & Bryce actually together? We answer everything you've been asking for
highest cost/sub
who's top, who's bottom? never have i ever — nothing is off limits
18,195
impressions
431
views
54
subs
2.4%
view rate
0
follow-on
RWRF single is the clear winner across every metric
135 subscribers, 5.3% view rate, $0.29/sub, and 17 follow-on views — the best result on every single measure. It spent the least of the three ($39.22) and delivered the most. The 55-second format with a direct album CTA is the playbook to repeat.
Follow-on views jumped from 2 to 19 — the channel page is starting to work
The RWRF single drove 17 of those 19 follow-on views. Subscribers from that promo are actually sticking around and watching more content. The channel page changes (if made) or the pin of the RWRF single are having an effect.
"Real flex" spent the most but wasn't the most efficient
$48.71 — the highest budget of the three — for 120 subscribers at $0.41/sub. It's still a solid result, but the spend-to-return ratio is weaker than the RWRF single. The view rate dropped to 1.2% as impressions scaled to 29,844, suggesting audience quality declined as reach expanded.
The Q&A drove views but zero follow-on — still awareness-only
431 views and 54 subscribers at $0.65/sub, with 0 follow-on views. People are watching the full Q&A and leaving rather than exploring the channel. It's brand introduction, not subscriber retention. Worth keeping in future campaigns at a lower budget.
$0.40 average cost per subscriber is strong by any benchmark
Industry standard for YouTube subscriber campaigns runs $0.50–$2.00 per subscriber. At $0.40 across all three promos — and $0.29 on the best performer — these campaigns are well above average efficiency. The album rollout timing and clear CTAs are likely driving this.
📋 Campaign Summary
Total spend$123.12
Total impressions57,223
Total views1,262
Total subscribers309
Avg cost per sub$0.40
Best cost per sub$0.29 · RWRF single
Best view rate5.3% · RWRF single
Follow-on views19 ↑ from 2
1
Relaunch the RWRF single promo for the album drop
$0.29/sub, 5.3% view rate, 17 follow-on views — this is the format. When Rich Spirit drops June 12, reactivate this promo with updated copy referencing the album being out now. It's proven and efficient.
2
Create a new short-form promo for the full album
A 30–60 second clip featuring a snippet of a different track from Rich Spirit — with "album out now, stream everywhere" CTA — follows the same formula that worked. Give it a curiosity hook in the headline rather than a direct announcement.
3
Don't relaunch "real flex" at the same budget
The view rate dropped to 1.2% as it scaled to 29K impressions — audience quality declined with reach. If you relaunch it, cap the daily spend lower and monitor the view rate. It works but has a ceiling.
4
Clip the Q&A into a short teaser before relaunching
The full 40-minute Q&A generates zero follow-on views. Pull 30–60 seconds of the most provocative moment and promote that as a standalone clip pointing to the full video. It'll get a higher view rate and retain people better.
5
Keep the channel page updated as the album rolls out
The follow-on view improvement (2 → 19) shows the channel page is starting to work. After June 12 swap the pinned video to the album, update the banner, and keep the description current with what's out now.